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Production management --- anno 2000-2099 --- Industrial design. --- Design, Industrial --- Mechanical drawing --- New products --- Design --- Industrial design --- E-books
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?Bron: www.bol.com
Marketing --- New products --- Consumer behavior --- Popularity --- #SBIB:309H2812 --- #SBIB:309H2820 --- 316.648 --- Economic aspects --- Marketing, consumentengedrag, consumentisme --- De reclameboodschap: algemene werken --- Persuaderen. Overtuigen. Veranderen van attitude --- Consumer behaviour. --- Marketing. --- 316.648 Persuaderen. Overtuigen. Veranderen van attitude --- Sociometry --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Public relations --- Merkbeleid --- Branding --- Positionering --- Merkstrategieën --- Reclame --- Ondernemen --- Merkstrategie --- Financiewezen --- Social psychology --- Advertising. Public relations --- trends --- merken --- marketingcommunicatie --- consumentengedrag --- consumentenmarketing
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"The cutaway illustrations in this book allow our eyes to see what usually remains hidden. They open up houses, bodies, and objects, and allow the individual parts to comprehensively explain the whole. Looking at the outside of things such as architecture, anatomy, or vehicles does not usually reveal much about their internal structures and functions. To learn more, we need to see inside them. Look Inside features infographics that cut up or take apart their subjects and make them transparent. The resulting cross sections and interior views present precise detail in multiple layers. Look Inside starts with a discussion of Arnhem Land, the earliest known cutaway illustrations, showing that even 28,000 years ago, humans had a fascination with how things internally work: the processes that are hidden from the human eye. Including work from both centuries past and the cutting-edge present, Look Inside is an unparalleled compendium of cutaway techniques and their wide-ranging applications. Works from Jewish-German physician Fritz Kahn's imagine the human body as a mechanized factory; Kahn's visual metaphors show conveyor belts and offices instead of veins and valves. Exploded images of classic sports cars allows Fabian Oefner to show every piece of the automotive puzzle from the body shell to individual tiny screws. Richard Orr's scientific pieces represent the natural world and continue in the genre's traditional thread of handmade illustrations; whether a beaver lodge or an arctic circle landscape, Orr presents a vivid natural world or layers and scientific hierarchies. The luxurious collection within Look Inside was curated by renowned information designers and creative directors, Samuel and Juan Velasco. The Velasco brothers have provided invaluable and inspirational insight in the history and theory of cutaway illustrations and visual storytelling."--Publisher.
Technical illustration --- Scientific illustration --- Mechanical drawing --- Industrial design --- Information visualization --- Photography --- Image processing --- Architectural drawing --- Anatomy, Artistic --- 766.049 --- 766:659.2 --- Grafische vormgeving ; visuele instructies --- Visuele communicatie --- Ontleding van beelden ; doorsnedes --- Illustraties ; dwarsdoorsnedes en lengtedoorsnedes van objecten --- Anatomie van gebouwen ; voorwerpen ; ideeën --- Anatomisch tekenen ; menselijk lichaam --- Compositie ; decompositie --- Artistic anatomy --- Human anatomy in art --- Art --- Nude in art --- Human figure in art --- Medicine and art --- Proportion (Art) --- Pictorial data processing --- Picture processing --- Processing, Image --- Imaging systems --- Optical data processing --- Design, Industrial --- New products --- Design --- Drafting, Mechanical --- Engineering drawing --- Industrial drawing --- Mathematical drawing --- Plans --- Technical drawing --- Drawing --- Geometrical drawing --- Graphic statics --- Projection --- Illustration, Scientific --- Science illustration --- Scientific literature --- Art and science --- Illustration of books --- Illustration, Technical --- Technical reports --- Data visualization --- Visualization of information --- Information science --- Visual analytics --- Technique --- Gebruiksgrafiek ; verschillende onderwerpen --- Gebruiksgrafiek ; voorlichting ; adviezen --- Illustration --- Scientific applications --- Advertising. Public relations --- Graphic arts --- visuele communicatie --- grafische vormgeving --- datavisualisatie --- 766.32.046 --- Grafische industrie en ontwerp ; beeld ; illustratie ; thema's ; wetenschappelijke illustraties
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